Persistence – Paving the way for authentic flavors
60 years ago, a Guanmiao native nicknamed Dabizi (big nosed) Wu Chen-yi (father of company director Wu Rong-pin) became the first gen-eration of farmers growing Guanmiao pineapples. Due to the juiciness and flavorful tastes of Guanmiao pineapples as well as the farmers' hard work, the fame of Guanmiao pineapples started to spread throughout the country, with production reaching a peak in 1971. This was nick-named by the locals as King Pineapple. However, competition from cheaper Southeast Asian varieties and increasing production costs forced the industry to transform. Production dwindled as the first genera-tion growers grew old and became increasingly incapable of physically demanding farm work.
Director Wu Jung-pin, in memory of his father, started Bofood Corpora-tion in 2011, selling pineapple cakes made using Guanmiao pineapples. Director Wu hoped that the use of local ingredients will help provide honest pineapple farmers like his father with stable income and provide an incentive for youths to return to their homes and help promote local tourism and industries.
The brand name, Funbox, is based upon the squarish shape of the pineapple cake. The aim is to provide customers with delightful visual and gastronomic experience when they unpack the Funbox. It is hoped that the respect for his father will help transmit positive energy through-out the land. Pineapple cakes, shaped into little golden boxes, are made with pineapples that have been cultivated through the dedicated hard-work of the growers. The harvested fruits are then made into cake fill-ings, divided into 3 flavors that range from mildly tart to mildly sweet. These golden boxes are then marketed throughout the world. These Funboxes represent the best and sweetest memory of the Taiwanese nation. The very fragrance of Funbox invokes wonderful memories. Spir-itual taste buds tinge and blossom, making every bite a blissful and nos-talgic experience.