Pao Sing Wei Food was founded by Yang Chun-sian, a dedicated en-trepreneur, and is located in the busy downtown at Jhongshang Road of the Guanmiao District. The ample sun and soil of Guanmiao District is well-suited for the cultivation of pineapples, and the quality of its pineap-ple fruits are considered the best in Taiwan and much sought after. In order to develop souvenirs for Guanmiao, a master chef with 30 years of experience was recruited to provide guidance. Pineapples grown in Lujun Shan of Guanmiao were used as the ingredient for creating Pao Hsing Wei's unique local pineapple cakes.
Mr. Yang Chun-sien, founder of Pao Sing Wei, emphasises simple packaging but quality filling. Local pineapples, known as Sanhao Zai (number 3), provide a unique pineapple aroma as well as a fine and tender texture that makes them perfect for generating the flavorful filling of the pineapple cakes. The crust is 100% handmade to complement the quality stuffing. A little bit of maltose is added to provide a sweet flavor blended with a dash of tartness, while high quality milk powder is used to create the outer crust. The result is a down-to-earth texture, with eve-ry bite proving the authenticity of the ingredients used.
Pao Sing Wei's Principles:
Pao Sing Wei is only interested in providing consumers with the most natural, authentic, and traditional flavors. The only principle upheld by the company is: "Preserve fresh and original flavors." Pao Sing Wei's very name is derived from this principle. As time went by, we have sought to create a different and unique niche compared to traditional pineapple cake vendors by converting souvenirs into cultural and emo-tional symbols. Our pineapple cakes are charged with new missions and given new forms as well as a competitive edge. We reorganised our brand image in 2013 and created a new logo for Pao Sing Wei. The phoenix represents the local pineapple (reads fongli in Chinese, literally translated as the phoenix pear), while Danlu (clear dew) represents the traditional Taiwanese philosophy and spirit behind the practice of gift exchange. Such beliefs serve as the power that drives our brand.