Yun-chang is a hero renowned for his great honor, loyalty, and courage. He met his great adversary alone, showing no signs of fear. He then charged through the five passes and slew six generals. With the Green Dragon Glaive and the majestic Red Hare Steed, he was a veritable and peerless God of War. Guanmiao District has received the heritage of Lord Guan. Authentic materials and local pineapples were employed to create delicious pineapple cakes of the region. After establishing the brand name Doling Fonso, we have upheld the principle of health as the main approach for developing local Guanmiao Pineapple Cake. Doling Fonso places great importance on providing low-caloric snacks with its exclusive and patented Roselle and flax seed fortified local pineapple cake. Flax seeds are added to cereal grain while roselle sepals and cal-yces are added to the pineapple filling to create this wondrous combina-tion. In addition to reducing total caloric intake, the five grains and nuts serve to enhance nutrient level and quality. Donling Fonso's wholesome pineapple cakes have not only obtained extensive press coverage, but they have also proved to be a favorite amongst senior citizens. Doling Fonso adheres to traditional recipes and methods to provide pineapple cakes with fine crusts, generous filling, wonderful texture, and none of the greasy aftertaste, providing a delightful snack that offers an unfor-gettable taste. Additionally, Donling Fonso is also dedicated to the mis-sion of Supporting Local Industries and Cultures – Achieve further im-provements of Guanmiao pineapples as we passionately dedicate our-selves to this land and its local enterprises. Brand features: Doling Fon-so is located in Guanmiao, an area responsible for growing Taiwan's most famous pineapples. We were also founded by born-and-bred Guanmiao locals. To create our products, we use only local pineapples for a fresh and authentic flavor. To build our brand, we have blended lo-cal folk beliefs in order to create a common brand identity while helping outsiders catch a glimpse of Guanmiao and learn more about it. Brand story: Doling Fonso was established at Guanmiao, the land with Tai-wan's finest pineapples, in 2011. Doling Fonso is a local brand that has blended regional ingredients with local culture. Lord Guan is the center of folk religion in the Guanmiao area and a symbol of justice. The warri-or god is depicted astride the mighty Red Hare Steed and a glaive in hand, and his great deeds in meeting the great adversary alone has be-come a renowned historical event. Lord Guan is a peerless and exem-plary figure for his powerful sense of loyalty and justice for over a thou-sand years. As part of Lord Guan's heritage, Doling Fonso emphasises sincerity and use of authentic materials to create a brand with local fea-tures that everyone can be proud of. Such is the origins of Doling Fonso. Awards: 2012 Taiwan Pineapple Cake Competition
Creative Category: Gold Award
Traditional Category: Bronze Award
Best Popularity On-Site Award 2011 Tainan City Pineapple Cake Com-petition
Best Popularity Award
Traditional Category: Bronze Award
Creative Category: Bronze Award Local feedback: In order to improve local features and support sustainable business practices, Doling Fonso has continued to promote the regional feedback aspects of corporate social responsibility, helping to drive developments of other local indus-tries. Actual measures: 1. Subsidies have been distributed to elderly folks who are living alone as well as low income families (through Tai-nan City Love and Social Welfare Association, Kiwanis Taiwan, and other relevant charitable organisations). 2. The revenue generated from the 12 May 2012 Taiwan Pineapple Cake Competition was donated to the Children Are Us Foundation.